{"id":900,"date":"2013-03-04T10:06:52","date_gmt":"2013-03-04T16:06:52","guid":{"rendered":"https:\/\/kol.mx\/?p=900"},"modified":"2021-06-29T17:49:24","modified_gmt":"2021-06-29T22:49:24","slug":"branding-digital-axtel-mx","status":"publish","type":"post","link":"https:\/\/kol.mx\/branding-digital-axtel-mx\/","title":{"rendered":"Axtel.mx &#8211; Branding Digital"},"content":{"rendered":"<p>El proyecto final incluy\u00f3 m\u00e1s de 500\u00a0elementos de Interfase de Usuario, m\u00e1s de 70 templates y m\u00e1s de 2,000,000 de lineas de c\u00f3digo basadas en el Framework Flexible Grid de\u00a0<a href=\"http:\/\/foundation.zurb.com\/\"><em>Zurb Foundation<\/em><\/a><\/p>\n<p>Este concepto visual estuvo disponible en <a href=\"https:\/\/axtel.mx\">Axtel.mx<\/a> desde el 2015 hasta el 2018, siendo sustituido luego de la fusi\u00f3n de Axtel y Alestra.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-25834\" src=\"https:\/\/s3.kol.mx\/2020\/05\/ICON-SET-AXTEL-KOL_V6.jpg\" sizes=\"(max-width: 686px) 100vw, 686px\" srcset=\"https:\/\/s3.kol.mx\/2020\/05\/ICON-SET-AXTEL-KOL_V6-118x300.jpg 118w, https:\/\/s3.kol.mx\/2020\/05\/ICON-SET-AXTEL-KOL_V6-403x1024.jpg 403w, https:\/\/s3.kol.mx\/2020\/05\/ICON-SET-AXTEL-KOL_V6-600x1524.jpg 600w, https:\/\/s3.kol.mx\/2020\/05\/ICON-SET-AXTEL-KOL_V6-605x1536.jpg 605w, https:\/\/s3.kol.mx\/2020\/05\/ICON-SET-AXTEL-KOL_V6.jpg 686w\" alt=\"Axtel Icon Set\" width=\"686\" height=\"1743\" \/><\/p>\n<p>El proyecto de identidad fue parte de la creaci\u00f3n de una nueva UX (User Experience) para las \u00e1reas p\u00fablica y privada de su canal digital. En las im\u00e1genes podemos ver parte del material producido por Kol.mx, incluyendo las rutas cr\u00edticas por usuario y por objetivo de negocio.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-26745\" src=\"https:\/\/ee5vxata6he.exactdn.com\/wp-content\/uploads\/2021\/03\/Axtel-User-Journey-Kol.mx_.png?strip=all&lossy=1&ssl=1\" alt=\"\" width=\"868\" height=\"722\" srcset=\"https:\/\/ee5vxata6he.exactdn.com\/wp-content\/uploads\/2021\/03\/Axtel-User-Journey-Kol.mx_.png?strip=all&lossy=1&ssl=1 640w, https:\/\/ee5vxata6he.exactdn.com\/wp-content\/uploads\/2021\/03\/Axtel-User-Journey-Kol.mx_.png?strip=all&amp;lossy=1&amp;fit=300%2C250&amp;ssl=1 300w, https:\/\/ee5vxata6he.exactdn.com\/wp-content\/uploads\/2021\/03\/Axtel-User-Journey-Kol.mx_-768x639.png?strip=all&lossy=1&ssl=1 768w, https:\/\/ee5vxata6he.exactdn.com\/wp-content\/uploads\/2021\/03\/Axtel-User-Journey-Kol.mx_.png?strip=all&amp;lossy=1&amp;fit=600%2C499&amp;ssl=1 600w, https:\/\/ee5vxata6he.exactdn.com\/wp-content\/uploads\/2021\/03\/Axtel-User-Journey-Kol.mx_.png?strip=all&amp;lossy=1&amp;ssl=1 868w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2053\" src=\"https:\/\/s3.kol.mx\/2015\/04\/axtel-ai-07.jpg\" alt=\"\" width=\"1200\" height=\"737\" srcset=\"https:\/\/s3.kol.mx\/2015\/04\/axtel-ai-07-600x369.jpg 600w, https:\/\/s3.kol.mx\/2015\/04\/axtel-ai-07-300x184.jpg 300w, https:\/\/s3.kol.mx\/2015\/04\/axtel-ai-07-1024x629.jpg 1024w, https:\/\/s3.kol.mx\/2015\/04\/axtel-ai-07.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estos son algunos de los materiales de dise\u00f1o y rapid prototyping creados para el re-branding del sitio web Axtel.mx. <\/p>\n","protected":false},"author":3,"featured_media":25842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[30,31],"tags":[61,66,134,233,236],"_links":{"self":[{"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/posts\/900"}],"collection":[{"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/comments?post=900"}],"version-history":[{"count":9,"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/posts\/900\/revisions"}],"predecessor-version":[{"id":27277,"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/posts\/900\/revisions\/27277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/media\/25842"}],"wp:attachment":[{"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/media?parent=900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/categories?post=900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kol.mx\/wp-json\/wp\/v2\/tags?post=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}